How do I redirect visitors based on their country, device or language?

With targeting, the same short link sends visitors to different pages: for example, iPhone users go to the App Store and Android users to Google Play.

How to add a rule

1. Open the link for editing (⋯ → Edit) or, when creating it, click Customize ⋯ and choose the targeting type.
2. In the section you want, click + Add.
3. Choose the condition and enter the address you want those visitors redirected to.
4. Repeat for each rule, then save the link.

Targeting types

• Geotargeting – choose the country and, optionally, the region/state (or All regions). Example: visitors from Germany go to the German version of your website.
• Device Targeting – Windows, Mac OS, Linux, Ubuntu, iPhone, iPad, Android, BlackBerry or another mobile device.
• Language Targeting – based on the language set in the visitor's browser.

Visitors who don't match any rule go to the link's main address.

Good to know: targeting rules take priority over the A/B rotator. If a rule matches, the rotator no longer applies to that visitor. See A/B testing and rotator