How do I write and publish a blog article?

Articles are written in a visual editor, similar to Word. You can save an article as a draft and publish it later.

Write the article

1. Open Blog Management → Blog articles and click Add Post.
2. Fill in the Title.
3. Slug – the article's address. Leave it empty and it's generated automatically from the title (for example how-to-prepare-for-your-photo-shoot).
4. Choose the Category. In the list, each category is shown with its language in front, for example EN: Tips for couples. If the list is empty, create a category first.
5. Under Featured Image, upload the article's main image. The recommended size is 720×300 px; the thumbnail for the article list is generated automatically.

The content

Write the text in the editor under Content. The toolbar lets you add:

• bold, italic, underline, text color and size, highlighting;
• headings and subheadings (the Paragraph list) – use them to split the article into sections;
• alignment, bulleted or numbered lists, checklists, quotes and divider lines;
• links, images and tables;
• Source – edit the HTML code directly, for advanced users.

The excerpt on the blog page: on the blog, each article is shown with an excerpt. Type {{--more--}} on its own line where you want the excerpt to end. Without this tag, the first 250 or so characters are shown automatically.

SEO and publishing

1. Optionally, fill in the Meta Title and Meta Description – the text shown in Google and when the article is shared on social networks. If you leave them empty, the article title is used.
2. Turn on Publish if you want the article to appear on the blog right away. Leave it off to save it as a draft.
3. Click Add Post. You'll see the message Blog post has been added successfully.

For later changes or to publish a draft, see How do I edit, publish or delete articles?

Tips for articles people read: a title that clearly says what the reader gets ("7 tips for…"), frequent subheadings, short paragraphs and a good-quality featured image.